Sunday, November 6, 2016

Moto Lenovo smart phone into the only company, Yang said the next step strategy



Lenovo Set yesterday announced a major employees adjustment, the introduction of the original Intel person vice president Shi Hao De, former 'microsoft' Asia Research vice president Rui Yong, ex - Kodak global president Laura Quatela executives; Simultaneously, Lenovo Group also announced that Senior Vice President Joe Chen won Chen Xudong in charge of mobile business within China.
Lenovo Group Chairman and Chief executive officer Yang said in an interview with Tencent Technology and other media, Lenovo released three new executives, is usually that the company is now only perform hardware equipment from the enterprise, and gradually transformed into customer-oriented, making sure that equipment with artificial cleverness And cloud services providers. Mobile phone business coaching modify is to strengthen the ability within marketing.Of course we anticipating lenovo can sell much more large quantity in the future, so that we can offer additional lenovo repair parts for our fix customer.
About Lenovo Mobile China enterprise coaching change, Yang said the actual Lenovo smart phone business done a lot better than China, Chen Xudong has successfully stabilized this Chinese mobile phone business to determine the celeb product strategy, but the next stage of the need to strengthen your marketing ability.
"Qiao Jian is the primary to do the person in charge of Advertising and marketing, but also responsible for human resources, know how to motivate people to mobilize the passion of the people, so that the formation with cohesion team.This Lenovo mobile phone in China's success, will be essential "Said Joe Yang, managing director of the China cellphone business, and will leverage the woman's international operations integration as well as marketing experience to leveraging global synergies and focus on methods in the Chinese market to win the actual battle for mobile phones, reported Yang.


Moto will become the only brand of Lenovo touch screen phone Moto Z sales break 1 million


At present, the global smart phone competitors is fierce, thousands of machine marketplace in 2015 has become a sea regarding ??blood, many mobile phone makers can only lose money earn holler. In 2016, the vast majority of manufacturers have started to force in the high-end, because of this type, there is still much place for profitability.
Yang confirmed outer Lenovo Mobile (mainly smart phone organization) made in the high-end, Lenovo Mobile may be the next business restructuring, and Moto will become the only mobile phone Lenovo manufacturer.
Yang did not disclose the reorganization of extra details, nor does it reveal the future Lenovo brand and ZUK brand are going to be cut off. However, another Lenovo Set executives told Tencent Technology, the long term mainstream price segment (cost of 2,000 yuan or so) of your mobile phone brand and product line will probably still exist, but in front together with Moto brand name. Such as mobile phone person's name may be called Moto ZUK Z2, similar to the Samsung Universe S7.
As of September 30, 2016 six months, Lenovo world smartphone sales fell 28% year on year, but at the same time there is a great news, Lenovo global smart phone sales have gradually increased in the next quarter of this year as opposed to first quarter sales increase of 3 %, The third quarter revenue growth of 25% over the second 1 fourth.
The third quarter of this season, Lenovo's global smart phone market share droped 1.4 percentage suggests 3.9%, but quarter went up by 0.6 percentage things quarter. Lenovo believes its system in the mobile business is starting to take off, and the company will also streamline its product combine by driving its typical selling price and focusing on middle- and also high-end segments to achieve steady betterment.
Lenovo's global smart phone in China as well as overseas performance is almost 2 days, compared to tepid in the Chinese market, Lenovo Mobile's offshore performance is relatively strong. Your second quarter and third 1 / 4 of this year, Lenovo's global smart dataphone business were quarterly one fourth 2% and 27% growth.
According to IDC details, the second quarter of this twelve months, Lenovo has become India's third-largest mobile phone manufacturers. Exclusively, the top five Indian smartphone niches were Samsung (25.1%), Micromax (12.9%), Lenovo (7.8%), Intex (7.1%) and Reliance Jo (6.8%).
Lenovo in China in the first 1 / 2 of this year launched two popular price segment of the solution, respectively, Lenovo ZUK Z2 and Lenovo ZUK Z2 Pro. However, Lenovo didn't mention in the earnings record ZUK, the focus of the three versions mentioned all Moto series, respectively Moto Z, Moto Mods and Moto G.
Yang announced the Lenovo Modular Mobile Moto Z's latest sales data: the sale of two or three months, the worldwide shipments exceeded 100 million units. The amount of activation from your global point of view, the current each week activation of Moto Z enhanced to 60,000 units.

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