Xiaomi the majority of the business is certainly in China, the rest are also located in many Asian countries or regions, such as India, in addition to Brazil and South Africa most of these markets next year Xiaomi will also be involved in CES 2017 International Consumer Electronics Show, think Xiaomi Will announce more global expansion plans.
Among them, Xiaomi's global program must include the U . s ., because Xiaomi coveted the US niche for a long time, such as sales with set-top box products, sales associated with accessories, but the progress is rather slow. To this end, Xiaomi has been in the Usa, local operators began to examination some new phones, which means that with 2017 there will be Xiaomi mobile phone landed in the states. Although the show is the best time for you to enter the United States, but Xiaomi in the usa will be extremely difficult road.In the event that Xiaomi start sell in Us market, maybe more repair retailer gonna start to repair Xiaomi as it is incredibly easier to be fixed. It maybe another chance for Xiaomi replacement parts supplier.
The reason why now the Xiaomi into the United States the best time
First of all, Xiaomi in China's bad existence, once the status of this year by Huawei, Oppo and Vivo has claimed, along with the local market competition is crazy. Therefore, sales of Xiaomi in order to curve to save the country, will definitely consider overseas business, the phone sold to more nations or regions, and the United States as the world's top a couple of mobile phone market is very beneficial to rapid growth.
Xiaomi's notion is the same, hoping to both affordable but with high-end hardware and features with mobile phones, quickly swept the particular US market. Over the past year, the US market does appear to count on affordable models to conquer loads of manufacturers, and Xiaomi has regularly indicated that the best at this tactic, if Xiaomi can get local employees to support, perhaps than Huawei, OnePlus these types of domestic brands are better.
Furthermore, the Samsung Galaxy Note 7 of the explosion recognition incident, resulting in damage to name, Xiaomi may also take advantage of access to specified US market share.
However, all this is hard
Some Chinese mobile phone in the international market can not solve the previous problem, the first obstacle is the existence of Chinese mobile phone privacy as well as spyware security risks, which could lead to Xiaomi phone market and purchases is very difficult, Huawei is a common example. The second is the network support, the world has a number of special network standards, including the United States can be even more so, not a small test can be completed, coming from research and development on the listing may cost a lot of money, the most reluctant Something to view.
The third fact is that the Xiaomi brand name in the United States do not have a competitive edge, the Americans do not know vehicles too much, Huawei is also difficult to avoid the same embarrassment. In the United States, lots of people know the brand such as Sony, but additionally understand the Xperia mobile phone, but Xiaomi at work concerned about the consumer will be very smaller, Xiaomi had to increase marketing fees, advertising at least not displaced to the mainstream brand, which is Xiaomi does not want things.
Not long ago, Xiaomi global vice president Hugo Barra has said Xiaomi marketed 10 billion mobile phones, but did not make any profits. Taking into account your Xiaomi phone sales are suffering, to the now greater cost to the next moment, perhaps actually dilemma. Because investment suggests more loss, but not expenditure can not increase sales in addition to expand the market. In short, Xiaomi on the United States is not easy.
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